MARKETING ADVISORY
SRI MICROCOMPUTER PROJECT, PHILIPPINES
The microcomputer project study for SRI International presented comprehensive
statistical data, estimating and economic conditions prevalent in the
local market for microcomputers. Information gathered through research
and personal interviews with suppliers, traders and end-users projected
the local picture of the microcomputer industry.
SRI CONSUMER STUDY, PHILIPPINES
The company was retained to conduct a consumer study for SRI International
on major consumer items like roasted coffee, ladies' wearing apparel (e.g.,
underwear), tobacco and cigarettes, softdrinks, bacon, bakery products
and sausages. The study presented the market consumption of each product,
laws of importation and the prevailing trade restrictions of the Philippine
Government.
S.E.A.-SPARTAN DISTRIBUTORSHIP
VENTURE, PHILIPPINES
A study undertaken for the proposed distribution and trading venture between
Spartan Manufacturing Corporation of the United States and S.E.A. Development
Corporation. The joint venture was for Spartan to secure goods from the
big manufacturers in the United States and SEADC to market these goods
in the Philippines and possibly in Southeast Asia. A survey was conducted
to study the market potentials of five selected product lines in the Philippines.
MARKET RESEARCH: CREDIT CARDS,
PHILIPPINES
The research conducted by SEA-BMB was aimed at arriving at a quantifiable
estimate of the credit card market. The study identified the major credit
card issuers, the number of current cardholder per issuer; the number
of accredited establishments by credit card issuer; and the current credit
verification methods/equipment used.
MARKET RESEARCH: MOTORCYCLE INDUSTRY,
PHILIPPINES
SEA was commissioned by a private company to undertake a study which will
give a quantifiable estimate of the motorcycle industry; a run down of
rules and regulations affecting the importation of second-hand motorcycles;
and a marketing strategy to be adopted for the planned venture to import
second-hand motorcycles.
PLASTFAB MARKETING PROGRAM, PHILIPPINES
The company formulated and set-up the PVC Marketing Program for a manufacturing
company. The target market, channels of distribution, pricing and advertising
and promotional aspects included proposed timetable for its profitable
operations.
COIL STUDY FOR SEAC INTERNATIONAL,
INC., PHILIPPINES
The study was conducted for SEAC International, Inc., a joint venture
between a Filipino group and SACE, Inc., one of the world's largest re-manufacturers
of central office equipment. The study looked into the possibility of
establishing a joint venture company for marketing loading coils in the
Philippines. Data presented were based on the reconditioning work requirements
for SEAC International, PLDT and other public and private telephone companies.
MULTIFAB AERIAL DUCT STUDY, PHILIPPINES
Analyses and projections of the present and future demands of the aerial
duct cable composed this comprehensive study for Multifab Industries,
Inc., a company engaged in manufacturing cables and cable terminals. The
study was undertaken to determine the requirements of PLDT and other Multifab
customers for aerial duct cables.
CATTLEHIDE INDUSTRY STUDY, PHILIPPINES
The cattlehide industry study, conducted by SEA, contained a detailed
discussion on the various kinds, types, quantities and values of raw material
hides and skins which were imported by the Philippines from known animal
hide suppliers from1977 to 1980. It presented statistics on importation
classified by types of hide or skin, by country of origin and based on
FOB values.
CAR AIRCONDITIONER INDUSTRY STUDY,
PHILIPPINES
A study conducted for Multiprod Industries, Inc., a company engaged in
the trading of industrial products, such as power tools, telecommunication
equipments, hardware, and construction materials, dealt on the factors
affecting the present condition of the air-conditioning industry and the
favorable development shaping its future. It included information on the
companies involved in the manufacturing, selling and servicing of car
airconditioners in the country.
MOLASSES INDUSTRY STUDY, PHILIPPINES
Comprehensive analyses and projections in the manufacture and trading
of molasses were contained in the industry study conducted for Bulk Carrier,
Inc. Both domestic consumption and foreign importations were studied with
objective evaluation of prevailing conditions and practices, which dictate
current trends. Detailed information on the suppliers, buyers or traders,
end-users and hauling practices were included in the study.
CAUSTIC SODA INDUSTRY STUDY, PHILIPPINES
SEA conducted an industry study on caustic soda for Bulk Carriers, Inc.,
with the objective of determining prospects for the company. Detailed
definitions of the properties and forms of caustic soda along with safety
precautions and preventive measures necessary in the transport and handling
of caustic soda were taken into consideration.
SULFURIC ACID INDUSTRY, PHILIPPINES
The technical aspects of the manufacturing process of sulfuric acid and
the dangers related to handling and transporting of this project were
broadly defined in the industry study made by SEA-BMB for Bulk Carrier,
Inc. Supply and demand for sulfuric acid were taken into account including
an overview of the prospects for the hauling business.
CARBON BLACK INDUSTRY, PHILIPPINES
The study contained a detailed analysis of the nature of carbon black,
its application on the manufacturing industries, its sole manufacturers
and the different types of carbon black. It also presented an overview
of the marketing aspects of carbon black as well as the handling, transporting
and prospects for the carbon black hauling business.
A SURVEY OF THE PABX MARKET, PHILIPPINES
SEA was commissioned by ITT Philippines, Inc. to do a market survey of
the local PABX industry. Being an accredited supplier of telecommunications
equipment of PLDT, ITT was interested in finding out how its performance
compare with its competitors particularly in the areas of product quality,
technical advancement, pricing, after-sales services, advertising and
promotions.
MINICOMPUTER AND INSTRUMENTATION
INDUSTRIES MARKET SURVEYS, PHILIPPINES
SRI International commissioned SEA for the preparation of a market survey
on the minicomputer and instrumentation industries in the Philippines.
Major topics covered in the market survey for both industries, include:
market size and growth (historical and projections up to 1990); environmental
factors affecting the growth of the two products; industry issues such
as government policies and regulations regarding usage of the products;
description of market coverage; and company profiles of leading suppliers
of these products in the Philippines.
REPORT ON THE SHIPPING INDUSTRY
IN THE PHILIPPINES
SEA assisted SRI International in preparing an industry status of the
shipping industry in the Philippines. Included in the report are future
plans of the Philippine Government, obtained through the Philippine Ports
Authority as far as the development of the shipping industry is concerned,
as well as problems and prospects for the private sector, particularly
Philippine and American carrier companies.
MARKET SURVEY ON THE MAGNESIUM
SULPHATE INDUSTRY, PHILIPPINES
Conducted a market survey of the magnesium sulphate industry in the Philippines
for SRI International. The study presented the major users and suppliers/traders
of magnesium sulphate in the country and the volume of importations for
the period 1985-1989.
MARKET SURVEY ON CONVENTIONAL
WHEELS, PHILIPPINES
Prepared a market survey on conventional wheels (16" and 19")
in the Philippines for SRI International. The survey included the types
and brands of similar products sold in the Philippines, suppliers, pricing
schemes, and an inventory of the existing market.
MARKET SURVEY OF PASSENGER CARS,
PHILIPPINES
The study, conducted for SRI International, determined the types and models
of passenger cars, which were saleable in the country for the period 1988-1991.
The brands covered were Nissan, Mitsubishi, Honda, Hyundai, Kia, and European
cars.
MARKET SURVEY FOR TELTRONICS SALES,
INC., PHILIPPINES
SEA conducted a survey of the prevailing marketing practices of accredited
telephone suppliers of PLDT. The report looked into selling prices, margins,
commissions, advertising and promotions, warrants and inventories, as
well as competitor products for two view products of TSI which were to
be distributed in the local market.
COCKPIT PROJECT, PHILIPPINES
Bangko Makati engaged the services of SEA in the preparation of a feasibility
study for the establishment of a cockpit arena within the municipality
of Makati. SEA conducted a comprehensive operations survey of selected
cockpits in Metro Manila to determine the viability of the proposed project.
TRUCKING AND HAULING INDUSTRY
STUDY, PHILIPPINES
SEA was engaged to Bulk Carriers, Inc. for the preparation of a market
study of its present competitors in the trucking and hauling industry.
The study looked into the problems confronting the industry, the size
of BCI's market in terms of number and types of trucks, services offered,
selling prices or hauling rates, major customers and market share. Results
of the study were used as basis by BCI in its expansion and rehabilitation
program.
HOUSING SUBSIDY PROJECT, PHILIPPINES
The Asian Development Bank Staff Association commissioned SEA for the
conduct of a market study of housing costs in Metro Manila for bank staff,
estimation of the impact of rising rent on bank staff, and development
of a proposal for the modification of the existing formula for the housing
subsidy of bank professionals.
WATER PIPE CLEANING COMPANY PROJECT,
PHILIPPINES
The project involved the preparation of technical, market, and financial
studies to determine the viability of establishing a company catering
to water pipes maintenance in order to avoid water pollution in houses
and commercial establishments. The technical aspect included a series
of experimentation and research studies on the methods to be used while
the market study covered the results of a comprehensive survey of about
120 houses and commercial establishments.
FOUR-STAR HOTEL PROJECT, PHILIPPINES
SEA was commissioned by Alchaldean International Pty. Ltd. of Australia
to conduct a market study of four-star hotels in the Philippines for its
planned investment in the sector. The market study looked into the operations,
room and occupancy rates, and projected room revenues of four-star hotels
as well as a future outlook of the tourism industry of the country.
CLAY ROOF TILE MARKET RESEARCH
FOR THE PHILIPPINES, PHILIPPINES
SEA was contracted by Booz Allen and Hamilton (Korea) Inc. to prepare
a study on the clay roof tile market in the Philippines. Study included
the following: a) market size for clay roof tiles in the Philippines;
b) competitive analysis of clay roof tiles manufacturers/distributors;
c) distribution channel analysis; d) high level customer analysis; e)
cost analysis of importing and installing clay roof tiles vs. sourcing
domestically and installing; f) sensitivity of exchange rates, risk management;
and g) what is required to begin importing clay tiles into the Philippines.
Copyright
© 2002 SEA Consultants, Inc.
7th Floor Vernida I Condominium, 120 Amorsolo St.
Legaspi Village Makati Metro Manila, Philippines
Ph: (632) 816-2954 | (632) 812-3448 email: seacon@seaconsultants.com